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Casual or Glamorous? Finding Your Perfect Sunglass Style

When it comes to buying sunglasses, there are three things that you should consider before buying:

1. Fit

2. Feel

3. Functionality

Last week we had the opportunity to spend a day with Ophthalmic Assistant and model Stacey, as she toured Toronto and tested out a couple of our designer frames for the day.

Stacey was stuck between whether or not she wanted to invest in a casual frame (blue mirrored Ray-Ban Aviators) or a more glamorous frame (Ralph Lauren Cat Eye).

Both frames fit her exceptionally well, so it was down to feel and functionality.

Ray-Ban Aviators

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Q: How do the Ray-Ban Aviators fit, feel and function for you?

After adjusting the arms of the Ray-Ban’s slightly, they fit great!  The frames are super light-weight and feel very natural on the face.  Function-wise, I love how they match a lot of my summer clothes. They are great for suntanning and other casual outdoor activities.  The polarized lenses provide a vibrant filter for the sun, so everything still looks pretty natural.

Ralph Lauren Cat Eye

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Q: The Ralph Lauren Cat Eye sunglasses are completely different from the Ray-Ban Aviators.  What do you think of the fit, feel and functionality of these frames?

I love the fit of these sunglasses!  These frames instantly add a touch of glamour to my look.  These frames are also light weight and sit comfortably on my face.  I think they are going to be perfect for outdoor events and patio brunches.  I like that they look good with my hair up or down.  Very versatile and trés chic! I’m thinking I will be adding these ones to my collection!

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See It, Touch It, Feel It. The 3 Reasons Why You Shouldn’t Buy Eyewear Online

There is no doubt that the internet makes life faster and more convenient.  Shopping online can be a great way to find what you are looking for.  Recently we have seen a trend in online eyewear stores that let you “virtually” try on glasses and purchase them for a seemingly lower rate.  Here are three reasons why we think it is important to shop in store when it comes to eyewear.

1. See It

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Visiting our downtown location allows you to see a many different designer frames side by side.  The options are endless and easy to compare when you are in a physical location.  Plus, our expert team is happy to answer any questions you may have about the frames in real time.

2. Touch It

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The one thing that we have that the internet doesn’t is the ability to physically pick up the frames and try them on.  We encourage you to try on as many frames as you like.  Our team is good at helping determine which types of frames will best suit your face.  Feel free to bring a friend for a second opinion, we want to make sure you love your eyewear.

3. Feel It

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The eyewear you purchase may need to be adjusted to better fit your face.  We have the expertise to do that in store, and will make sure your new frames feel great on your face.

By visiting us in store, you can see, touch and feel the quality of our lenses, contact lenses and designer frames.  Our in store eye exams and same day service makes shopping for eyewear easy and convenient.

Don’t risk low quality and bad fit when it comes to eyewear by buying online.  Stop by our downtown location today!

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A Lesson in Sunglass Style from Dita Von Teese

Optimized--Don't underestimate the cosmetic powerA lot can be said for a good pair of designer sunglasses.  Not only do they protect your eyes from harmful UV Rays, but putting on a pair is the quickest way you can step up your style.  We have long been inspired by the way Dita Von Teese uses sunglasses to complete her glamorous and stylish look.

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Here are a few frames from designers we carry in-store that we think the Queen of Glamour herself would wear to compliment her style.

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Exact Frames shown may not be available in store.

Which pair of glamorous sunglasses do you like best?

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Happy WorldPride Toronto!

How amazing is this city?!  120 LGBT couples tied the knot yesterday at the scenic Casa Loma, and all we can say is what a beautiful event!  And may we say a HUGE congratulations to all of the happy couples.

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Pride in Toronto has always been something that we look forward to.  The atmosphere changes to absolute positivity, love, celebration and acceptance.  The city is packed full of fantastic events, parades and people.  We really can’t wait for the WorldPride Parade this Sunday!

The weather man says it’s going to be a beautiful sunny weekend and we want you to enjoy it to the fullest!  That is why we are offering the following promotion during WorldPride:

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Yes, you did read that correctly.  Stop by our downtown location and save $150 on all Ray-Ban sunglasses.  We carry all of the popular frames, including Wayfarer, Erika, Aviator, Clubmaster.

 Happy WorldPride Toronto! We hope to see you soon!